DEGHMA / INDEPENDENT BY NATURE
Wear your
character.
Clothing for a mind of your own.
Heritage, humour and a little rebellion.
INSVRGO NVMIDIA & B-RIT
INSVRGO NVMIDIA / SELECTED PIECES
The originals.
Rooted in heritage. Worn with a mind of your own.
THE LABELS / THE INDEPENDENT SPIRIT
Clothes say something.
Make it yours.
Numidian roots and the freedom to stand apart. British humour that says what good manners keep quiet. Two labels, each with a mind of its own.
INSVRGO NVMIDIA
ROOTS / REBELLION / INDIVIDUALITY
INSVRGO NVMIDIA
Rooted in heritage.
Free in spirit.
In a world of sameness, stay unapologetically yourself.
Numidian heritage. Algerian stories. An independent spirit that refuses to disappear into the crowd. Keep your roots. Keep your own mind.
Our roots
Designed with soul. Worn with purpose.
Finding perfection in imperfections. Revealing beauty in simplicity.
From Numidia and the Aurès to Guelma and Tassili Hoggar, the existing designs carry the places and stories that shaped us. Those roots stay with INSVRGO NVMIDIA.
B-RIT
BRITISH MINDSET / HUMOUR / REBELLION
Polite on the surface.
Rebellious underneath.
Queue like it’s a moral duty. Offer tea when everything’s falling apart. Spend 45 minutes saying goodbye.
B-RIT gives the British mindset a raised eyebrow and a rebellious streak. For the things we all think, but good manners keep to themselves.
The Unspoken Rules is taking shape. A first look at the humour behind the label.
THE UNSPOKEN RULES
COLLECTION IN DEVELOPMENT
BRITISH GOODBYE
RIGHT.
I’LL MAKE
A MOVE.
45 minutes later.
More unspoken rules
GO ON. YOU HAVE IT.
Please say no.
ANYONE FOR A CUP?
Eight hands. One regret.
DESIGN EXPLORATION / WORDING & ARTWORK ARE NOT FINAL
A LITTLE HELP, WHEN YOU NEED IT